ricardo segovia


Marketing Specialist
Bachelor in Entertainment Business Management
Anahuac University Mexico, Northern Campus
FEB 2016 – AUG 2019

About me

I have a strong marketing, eCommerce and paid media background, as I have worked with both up-and-coming and global brands such as Calvin Klein, Tommy Hilfiger, Bath&Body Works,  Victoria’s Secret, Guess, among others, with budgets up to 360k per month, generating an ROAS of about 10 on average. For me, it’s critical to focus on the daily data  in order to make smart decisions and take insight-based actions.

I am a very passionate person about the digital world we live in. I believe that the best way to reach people is through experiences. For me, the key to be successful is to send the right message, to the right person at the right time.

I am always looking for new ways to grow, improve  and go the extra mile in everything I do.  So one of my personal goals is to never stop growing personally and professionally. I’d love to travel around the world since I enjoy learning from others cultures.



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Senior Manager – Paid Media
March 2022- to Date
  • Paid media strategist for 9 e-commerce retail brands.
  • In charge of budget planning.
  • Campaign running and optimization.
  • Management of paid media team (5 people).
Digital Marketing Co-manager
June 2020 – February 2022
  • Project management.
  • e-Commerce management.
  • Paid advertisement strategies (Facebook/Google ads).
  • Cross channel strategies with physical stores.
  • Develop the customer experience vision.
  • Overseeing marketing department and members.
  • Content marketing and social media management.
Freelance Marketing Specialist 
January 2020 – To Date
  • Digital marketing planner and strategist.
  • Social media management.
  • Graphic design.
  • Short video animation.
  • Content marketing strategies.
  • S.E.O. and S.E.M.
  • Microsoft Office
  • Microsoft Teams
  • Google Analytics
  • Google Ads
  • Business Suite (Meta)
  • Adobe Photoshop, Illustrator, PremierePro, After Effects
  • Tiktok Ads
  • Trello
  • Asana
  • Zoom
  • Semrush
  • OneDrive / Google Drive